Les Missions qui nous ont été confiées par la Vine and Wine Foundation of Armenia.
Août 2016 - présentation : “Armenian wine industry’s competitiveness. Recommendations for investments and policy instruments for export promotion.”
Novembre 2017 – présentation : ”The difference between Branding and Marketing in Wine Business”
“Beyond making wine, defining a business strategy is a key point to reach a product objective, develop a brand, conquer new markets, attract new consumers, sell better, etc. To succeed in this process, it is essential to understand the difference between branding and marketing.
This presentation will try to answer them by highlighting the guidelines that will initiate a reflection or develop an appropriate strategy, with the aim of developing a marketing plan in accordance with your brands and your objectives.”